Santé et Services sociaux Québec

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2007-2008 Campaign

Campaign for young people aged 15 to 24

The campaign “Fausse note” focuses mostly on 15- to 24-year-old youth who seek strong sensations. These young people, who want to live intensely, are characterized by an inclination to take risks when they engage in recreational activities, such as drug or alcohol use, gambling, smoking or sexual relations. 


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Oh Yes ! Oh Yes !
Oh No. Oh No.
Chlamydia, genital herpes, gonorrhoea, HIV...
Having sex without a condom is all it takes to get one.

Campaign for adults aged 25 to 35

The “Sans condom, on peut le regretter” campaign aims to reach out to young adults to remind them of the importance of protecting themselves against STI. The campaign’s signature, “Le condom, c’est sûr” underlines that condom use is still the best way to protect yourself.

Zoom-Media 2008 Campaign : 3 Posters serie

To: Peter
From: Jen

Nobody wants to get chlamydia
Be safe


To: Luc
From: Nic

Nobody wants to get syphilis
Be safe


To: Alex
From: Eric

Nobody wants to get HIV
Be safe