URL: http://www.msss.gouv.qc.ca/sujets/prob_sante/itss/index.php?campaign-lamour-de-toutes-les-couleurs


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Campaign "L'amour de toutes les couleurs"

The 2005-2006 campaign for youth focuses on the sexual health of young people by promoting adoption and maintenance of safe behaviours to protect against STI. In the spring of 2006, a TV capsule was broadcast on MusiquePlus to foster a positive attitude among young people regarding condom use.

Moreover, in May 2006, an ad was posted on the Musique Plus Web site inviting students graduating from Secondary V to take part in a contest entitled “Le VJ part le bal”. To participate, young people answer a quiz evaluating their knowledge of sexual health. A MusiquePlus VJ and one of the hosts will join the Grand-prize winner of the contest at his or her school prom. A TV capsule will be produced and later broadcast on MusiquePlus. In addition, posters and coloured condom carriers are offered to all Secondary schools to reinforce the message.